With a unique combination of insight and foresight into the new world beauty landscape, we are the premier destination for acceleration & scaling in the beauty industry. WE bring brands and products to the consumers faster than anyone else in the world.

SEEDBEAUTY’s visions is to make the beauty enthusiasts dreams come true though continuous disruption

Build Brands



John Nelson

Founder & CEO

John Nelson has over 20 years of general management, financial operations, and manufacturing experience. John received his BA in International Studies and Business from the University of Missouri Columbia and an MBA from Northwestern’s Kellogg School of Management.

Laura Nelson

Founder & President

Laura Nelson has over 17 years of retail, sales and marketing, and product development experience. Laura received her BA in Retail and Consumer Studies from the University of Arizona.

What Makes Us Unique

  • Vertical Integration = Speed
  • Creativity + Shikumi
  • Digital First + Social Listening
  • Direct engagement with the beauty enthusiasts
  • = True Competitive Advantage

What We Stand For

  • We are risk takers
  • We are not corporate
  • We are demanding
  • We are results oriented
  • We run the business based on our 493

Our Brands