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We are the premier beauty destination

With a unique combination of insight and foresight into the beauty landscape, we are the premier destination for acceleration & scaling in the beauty industry.

  • ColourPop
  • Fourth Ray Beauty
  • SOL Body

Our vision is to make beauty enthusiasts’ dreams come true through continuous disruption

We bring brands and products to consumers faster than anyone else in the world.

Close up of beauty model’s face

ColourPop Logo

Redefining luxury beauty by creating amazing products at affordable prices. We are dedicated to newness at lightning speed, so we imagine, develop, test, and manufacture all under one roof. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world.

Fourth Ray Beauty Logo

We are a team of beauty junkies that believe great skin-care shouldn’t break the bank. Our collection is uniquely formulated by our in-house team of chemists and is always dermatologist tested. We are proudly vegan, cruelty-free, paraben-free, and gluten-free.

SOL Body Logo

We have a level 10 obsession with all things glowy, bronzey, shimmery, and overall make us feel amazing… like that feeling you get when your favorite song comes on and you start to dance a little. We want everyone to have that feeling because all bodies are beautiful, period.

Please direct inquiries to contact@seedbeauty.com

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