We are the premier beauty destination
With a unique combination of insight and foresight into the beauty landscape, we are the premier destination for acceleration & scaling in the beauty industry.
Our vision is to make beauty enthusiasts’ dreams come true through continuous disruption
We bring brands and products to consumers faster than anyone else in the world.
Redefining luxury beauty by creating amazing products at affordable prices. We are dedicated to newness at lightning speed, so we imagine, develop, test, and manufacture all under one roof. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world.
We are a team of beauty junkies that believe great skin-care shouldn’t break the bank. Our collection is uniquely formulated by our in-house team of chemists and is always dermatologist tested. We are proudly vegan, cruelty-free, paraben-free, and gluten-free.
We have a level 10 obsession with all things glowy, bronzey, shimmery, and overall make us feel amazing… like that feeling you get when your favorite song comes on and you start to dance a little. We want everyone to have that feeling because all bodies are beautiful, period.